Selling a Home in Edmonton
40+ Years of Experience, 2400+ Homes Sold, and a Plan that Works
Selling a home in Edmonton is easier when you have an experienced agent and a structured marketing plan. Peter D. Schalin of RE/MAX Elite brings over four decades of local market experience and a proven 22-Point Success Marketing Plan to the table. Whether you are a first-time seller or you are trying again after a listing expired, we provide the pricing guidance, staging advice, and negotiation expertise you need to sell for the most money in the shortest time.
- Free home evaluation with clear, honest next steps
- 22-point marketing strategy designed to reduce delays
- Top 1% of RE/MAX Agents Worldwide
- Specialized in selling homes that other agents could not
A strategy built to sell your home
Pricing and positioning that attracts buyers
Start with a comprehensive home evaluation, not a guess. We help you build a plan around your goals, offering clear guidance on pricing and positioning to avoid the common mistakes that cause listings to sit on the market too long.
The 22-Point Success Marketing Plan
We do not just put a sign on the lawn. Your listing is supported by professional staging advice, high-quality photography, and aggressive MLS system exposure. Our goal is to sell your home with the fewest issues and the best possible terms.
Why Edmonton sellers choose Peter D. Schalin
Deep local experience
40+ years of active Edmonton market experience and 2,400+ transactions mean we can navigate any market condition.
Proven results
We have a track record of selling homes in as little as 15 to 30 days, even after previous agents failed to secure a buyer.
Clear communication
You are never left in the dark. Consultations are available daily, and we handle the complicated paperwork and scheduling for you.
Services included in your selling plan
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Comprehensive Home Evaluation
A detailed assessment of your home's value based on current market data, giving you a realistic baseline for pricing.
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Professional Presentation
Staging advice and high-quality photography to ensure your home looks its best on the MLS system and social channels.
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Buyer Pre-qualification
We verify that potential buyers are financially capable of purchasing your home before deep negotiations begin.
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Expert Negotiation
We protect your interests at the closing table, handling offers, counter-offers, and conditions to maximize your return.
How the selling process works
- 1Request your free evaluation Share a few details through our simple form. We will contact you to set a time to review your property and goals.
- 2Build your strategy We align on pricing, timelines, and tailor the 22-Point Success Marketing Plan to your specific property.
- 3Launch the listing We execute the plan with staging advice, professional photos, and a full MLS listing launch to attract qualified buyers.
- 4Negotiate and close We handle buyer screening, offer reviews, and negotiations. We guide you through the paperwork until the sale is final.
What sellers say
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If you want a realtor you can trust,
has loads of experience in the business, is personable, professional and knowledgeable than Peter is your man. He sold my house in record time, and helped to set me up with a realtor out of province. I would highly recommend Peter.
Leslie
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Peter is amazing!!!
We’ve used him multiple times over the 15 years we’ve known him. He’s personable, has your back, honest, reliable, knowledgeable…. I could go on! Puts in the time to get the job done properly. Would never use anyone else. If you want your house sold Peter D. Schalin is your guy 🙂
Dan Brown
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Peter is amazing!
We were having issues selling our home with a different realtor and then called Peter. The very first weekend he had it up with amazing photos and a great write up we had a multiple offer situation that lead to a great finishing price! He knows all the ins & outs of negotiation and made the whole experience a very happy and pleasant event. He is a complete pro and represented us with experience and expertise that you will be extremely impressed with. If you want it done right, call Peter!
Chris Kerr
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Peter reached out to us within 15 minutes
of submitting a free estimate. He sold our house in two weeks and also found us a new home to live in by week three. Throughout the whole process he was nothing but friendly, efficient, and always available. Not only did peter give us thorough advice for selling our home but also for purchasing. His advice on cost, lot size, standards, and neighborhoods was invaluable to us. He really looks out for his clients and does everything he can for them. I would highly recommend peter if you are looking for great service.
Kevin Asselin
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Thank you for all your help during the past few weeks.
You took this time for myself and made it as painless as possible. Anyone I know that is looking to buy or sell a home will certainly get your name and service with highest recommendations. Best of luck in the future Peter, and thanks once again.
D. Andrusiak
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Thank you again for finding our home for us.
It took looking at about eighty houses to find the right one but you never made us feel that we were wasting your time. You were so patient and understanding with us, despite our very set ideas of what we needed in a home. It was important to you that you found us just the right house AND YOU DID!
W. and J. Hansen
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We are extremely pleased with our realtor Peter D. Schalin.
His honesty, knowledge and experience was greatly appreciated and we will recommend him to all our family and friends.
C. and C. Blanchette
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I was a conveyancing paralegal for 14 years
with the same law firm and dealt with many realtors over the years. Out of all the realtors I’ve worked with, Peter D. Schalin stood out from the rest. I have always been impressed with his integrity and hard work on behalf of his clients. So when it came time to hire a realtor, he was the obvious choice; and Peter did not disappoint me in the least.
B. Hanson
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Dear Peter, I want to thank you for helping me find a new and comfortable home.
Thanks so much for your hard work in helping me sell my condo. Thanks for your persistence, integrity, and ability in making a sale. I really appreciate you praying/declaring the Word of God over the situation. May God bless you and Lani as you celebrate Thanksgiving together.
Sincerely, S. Christen
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I have worked for Peter D. Schalin for over 7 years
and can attest to the fact that he does outstanding work and does above and beyond the duties of the average realtor. Peter is honest, hardworking and always complies with industry standards. I enjoy working alongside Peter as we both strive to provide the best quality of service to our clients.
Guylaine Sutton, Real Estate Assistant to Peter D. Schalin
Frequently Asked Questions
The first step is a professional home evaluation. We assess your property, discuss your timeline, and set a pricing strategy. From there, we handle preparation, photography, MLS listing, and negotiation.
Yes. A large part of our business is successfully selling homes that expired with other agents. We analyze why the home didn’t sell—often price or marketing—and implement a fresh plan to get results.
We conduct a comparative market analysis that looks at recent sales of similar homes in your neighborhood, current active listings, and the unique features of your property.
We serve Metro Edmonton, Sherwood Park, St. Albert, Beaumont, Leduc, Fort Saskatchewan, Spruce Grove, and Devon.
Not necessarily. We provide honest staging advice on minor improvements that yield the best return. We want to sell your home for the most money without unnecessary costs.
Simply fill out the Free Home Evaluation form on this page, or call/text us at (780) 243-7000 to book a consultation.
Book your free home evaluation
If you want a clear selling strategy and an experienced agent who knows the Edmonton market, contact us today.
Get Your Free Home Evaluation
Tell us a bit about your home and your timeline. We will follow up shortly to review your evaluation.
Peter D. Schalin
Top 1% Re/Max Worldwide