Marketing Plan

OBJECTlVES

1. To sell your home for the most money,
2. To sell your home in the quickest time,
3. To sell your home with the fewest problems.

MY 25-POINT SUCCESS PLAN FOR MARKETING YOUR HOME

1. Walk through the home with you to make suggestions that prepare your home for a faster sale and more money. I will do this personally or by my assistant under my directions.
   
   
2. Submit your listing to the Multiple Listing Service, to receive maximum saleability by all member realtor in Edmonton and area.
   
   
3. Submit high-quality photographs of your property to the Multiple Listing Service for publishing on mls.ca.
   
   
4. Make your listing available to our office Re/Max sales staff for their potential buyers.
   
   
5. Ensure keys are available to licensed member realtor who may be interested in viewing the property for prospective clients. Advance notice will be given whenever possible.
   
   
6. Suggest and advise as to positive changes that you may want to make to your property to maximize marketability.
   
   
7. Keep you updated as to any changes in the market, both in prices as well as changes in the money markets, and their potential effects on the sale of your property.
   
   
8. My personal assistant will call you after each showing with a report. Under my direction she will provide you with a weekly written report of all showings.
   
   
9. Create and place newspaper advertising of your property.
   
   
10. Ensure exposure through a professional Re/Max sign.
    
    
11. Pre-qualify all prospective buyers whenever possible.
    
    
12. Professionally represent you upon presentation of contracts by the cooperating brokers. Assist in negotiating the highest price and best terms for you.
    
    
13. Promote your listing at weekly Re/Max sales meetings.
    
    
14. Inspect vacant property for security and condition.
    
    
15. Check with the Land Titles Office of the provincial government to obtain a copy of and personally review your Certificate of Title on your home.
    
    
16. Distribute a "JUST LISTED" flyer to every home in your postal walk (about 400 homes). This custom made flyer will feature a photograph and the important features of your home and will be a tremendous promotion of your property.
    
    
17. Make sure property is available for showings at all possible times.
    
    
18. Work with international relocation networks for exposure of transferees who may be interested in your home.
    
    
19. Communicate with you regularly as to our progress in marketing your home.
    
    
20. Promote your property to brokers of other real estate companies by phone calls, personal meetings, etc.
    
    
21. Work toward putting offers together in writing and submit all offers to you.
    
    
22. Prepare a professional feature brochure of your property, including full colour photography, which will help give you the "winning edge" in marketing your home.
    
    
23. Incorporate other marketing methods unique to your property.
    
    
24. Help arrange financing for prospective purchasers.
    
    
25. Place your home on my Internet site, giving your home a full one page coverage including a colour picture of your home, details of home such as number of rooms, etc.
    
    

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