Selling your home is a full
time job. If you are at work most of the day, important leads
and inquiries can get lost. Moreover, you may lack knowledge of
legal terminology and experience with financing that could cost
you money on the sale.
You can sell your home yourself,
but do you really want to? A realtor can save you money, time
and sleepless nights.
Your realtor will fully explain
what to expect so that you are not faced with surprises along
the way.
Your realtor will help you set
a fair selling price, reflecting the true value of your
home under current market conditions. Arriving at an accurate
estimate of value involves analyzing your home and comparing it
to similar houses for sale or recently sold, using sales statistics
available only to qualified realtors.
Only a realtor can offer you
the Multiple Listing Service® , giving your home the greatest
possible exposure to the marketplace. Agents who are not members
of your local real estate board cannot list on the MLS®.
Your realtor will develop a marketing
plan that may include:
An Open House
- for other realtors
- for the public
Advertising, such as
- newspaper ads
- a lawn sign
- direct mail flyers
- the Internet
Your realtor can give you tips to improve
the marketability of your home.
Your realtor will separate "lookers"
from "buyers", saving wear and tear on you and your
home, and ensuring serious offers.
Your realtor will negotiate the sale price
on your behalf, and draw up a legally binding contract.
Using a realtor protects you as a consumer.
You can expect strict compliance with the Real Estate Act and
adherence to a Code of Ethics, enforced by the local real estate
board. This Code assures you will receive the highest level of
service, honesty and integrity.
Prepared by the Alberta Real
Estate Association
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for Buyers & Sellers
